This week Jeff and Heather (that's me) had a drink with certified Strengths Strategy Coach, Alissa Daire Nelson. We had a blast talking about Facebook Live, and online strategies that could be used to reach "fringe" customers (those just starting to learn about a company's product). In this case, our focus was on Loving Cup Teas, a small business creating unique, custom loose leaf tea blends. Marissa, the owner, was a great sport, and chatted with us live about her struggles. If your struggling to reach those that aren't familiar with your products, or services, check it out!