Minnesota Copywriter, Jeff Coughenour, Talks Brand Voice

Your Brand Voice is telling others who you are as a company. Your values, beliefs, attitude and personality are all assumed by the consumer based on what your brand is putting out there! That includes your web copy, marketing materials, Facebook posts, and more! So the big question is, do you know the impact Brand Voice is having on your business? In this video, Jeff talks about Brand Voice, big corporations that use their voices cleverly, mistakes to avoid, and how smaller brands can develop their voices too. After all, every "voice" matters no matter how small.