Our Tax Lady Hated Her Logo

It all started when Rebecca (our tax lady) asked us what we thought of her logo. She had paid a few thousand dollars for a clipart logo, business cards, and stationary, but she didn't feel like it represented her company. As Rebecca began describing what she'd like to see, my wife, Heather (our Branding Expert) did a quick sketch on the corner of a notepad. Rebecca loved it, and we were able to create a logo that was unique, and customized to reflect her company.

As we drove home, we talked about how often we had seen small business owners spend thousands for branding and marketing that wasn't unique to the company, or even effective. To be honest, our blood began to boil.

Heather had been working in sales and marketing. She'd seen first-hand the frustration and difficulties small business owners experience trying to make ends meet, while desperately seeking marketing channels that work. She's always been passionate about helping small businesses strategically brand and position themselves to succeed.

Personally, as an English major, I had always been bothered by ad copy that seemed boring, or too "car salesman-y". I was convinced (and I still am) that that kind of copy would lead to few, if any, sales. More money wasted in the hopes of making something happen that most likely... wouldn't. 

We decided to combine our passions for powerful copy and branding, and put our educations (and experience) to work helping small business owners stand out, and attract the right clients. That's how our company was born.

Years later, our focus has shifted even deeper into branding and copywriting. Over the years, we've helped so many business owners find their brand's voice and personality. We still geek out every time we finish a project and the client walks away happy. We're looking forward to many more years, and helping many more clients. Cheers!

Meet the Founders

Heather Coughenour

Founder, Brand Fanatic, and Sass Master
Heather went to the Academy of Art University for Illustration while working full-time and raising 3 small children as a single mom. She spent the next few years working in sales and marketing, and began taking on graphic design projects.

She's since remarried an amazing man, Jeff Coughenour, and they've added an adorable toddler to their larger than life family.

In 2014, she finally decided to pursue her biggest dream - becoming an entrepreneur and created Rebel 42 and dragged her husband in as her partner-in-crime. Heather's drive is to give others the tools they need to find what they really want in business (and their branding) and to absolutely nail it. She uses her marketing and design background to help business owners identify their "golden egg" and create a truly unapologetic brand!

Jeff Coughenour

Founder of Damn Good Copywriting and Low-Key Badass
Jeff graduated Penn State University as an English Major and moved from Pennsylvania to Minnesota in 2012.

When Heather dragged him into entrepreneurship in 2014, he found that he was pretty damned good at it! So good, in fact, that he decided to head up their sister company, Damn Good Copywriting in 2017.

Jeff is passionate about writing copy for edgier business owners that love to put themselves out there and aren't afraid to be who they really are. That's why he says he writes for "rebels, mavericks, and trailblazers."